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About US

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WHO ARE WE?

Find Your ID NYC (FYID NYC) is a global creative agency that specializes in brand development and strategy, talent representatio, content curation and experiences. We work with forward-thinking companies to execute an array of brand activations by connecting our clients with top, innovative talent.

We develop brands for both our clients and our talent by helping them establish their unique voice, competitive advantage and essentially developing how consumers know, feel, and experience their product and/or service in its entirety. This is accomplished via:

  • Brand Identity

  • Brand Development

  • Brand Strategy

TALENT MANAGEMENT

We scout and develop the best talent in the fields of art, music, fashion, and modeling.

ARTISTS

We help our artists by creating events and outlets for them to showcase their talent to press, journalists, buyers, and industry experts. We provide direction and branding consulting for their social media platforms and connect them with agents who can sell their work for its true value.

MODELS

We develop our models by creating opportunities to shoot with the city’s best photographers and videographers, to work with top designers and develop their model portfolios, and creating work opportunities for them in New York, Milan, and South Africa.

MUSICIANS/PERFORMING ARTISTS

We provide our musicians with development in branding, marketing, and personal image. We help our artists to book shows, tours, and meet-ups with their fans. Our team of graphic designers helps new talent create their content and graphics for their website and social media. We also help talent develop newsletters and promo material to reach their fans and audience.

MAKE UP, WARDROBE AND HAIR STYLISTS

Our team helps stylists showcase their work in an attractive manner by developing their online presence with monthly photo shoots, an online profile on our website, and access to the industry’s best models. We refer our stylists to work on editorial campaigns, photo shoots, and film productions.

DESIGNERS

Our team helps designers to create editorial campaigns, video content, social media graphics, and produce shows and showcases of their latest designs. We provide designers top-notch talent at discounted rates. We are a one-stop shop for designers to access the resources necessary to showcase their designs and impress buyers.

CONTENT CURATION

Our team creates the best content for social media, websites, and promo material for our clients by working with our in-house graphic designers, photographers, videographers, and stylists. We develop content specific to our clients' brands that displays their message in a clear and cohesive manner.

EVENTS

Our team does not just create events, we create experiences. We partner with the city’s top venues to give our clients access to the most beautiful locations. Our events create conversation as we strive to leave event guests with a buzz that creates value for our clients and increase awareness, brand equity, and sales. We offer full services of event production, including:

  • Venue Scouting

  • Staffing

  • Marketing/Promotion

  • Press Releases

travel EXperiences

Our team has developed a community of creative professionals through its networking events, mixers, and workshops since 2017. Through its work in developing an immense network of creatives supporting creatives, its birthed a new venture, FOÜND Travel Experiences. FOÜND Travel Experiences currently offers international experiences in Europe, North America, and Asia, with plans to expand into Africa. Sign up to our community to join us and experience:

  • Creative Art Workshops

  • Language Classes

  • Selling & Marketing Abroad Workshops

  • Exclusive International Networking Events for Buyers & Brands

  • International Pop Up Shops

  • Global Performance Opportunities

 

 FYID NYC Team


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IMANI

EDUCATION: BOCCONI UNIVERSITY (MILAN) AND KOPPELMAN SCHOOL OF BUSINESS (NYC)

MAJOR: BUSINESS MANAGEMENT AND FINANCE

MINOR: ITALIAN

2ND MINOR: MARKETING

SPECIALIZATION: EVENT PRODUCTION, WEB DEVELOPMENT, PHOTOGRAPHY, PUBLIC RELATIONS, BRAND DEVELOPMENT, AND MARKETING

IMANI IS THE EVENT PRODUCER OF THE XCHANGE FASHION FESTIVAL, X SOUNDS MUSIC SERIES, AND THE INTERSEXTION: ART AND FASHION POP UP SHOP. SHE CURRENTLY SERVES AS A FASHION MARKETING CONSULTANT TO EMERGING DESIGNERS AND INDEPENDENT BRANDS. PRIOR TO WORKING WITH FYID NYC, IMANI SERVED AS A BROADCAST JOURNALIST FOR LE FONTI TV IN MILAN, ITALY AND HAS WORKED IN ADVERTISING AND MARKETING FOR COMPANIES SUCH AS OGILVY & MATHER NY, ZERVE, INTERNATIONAL HOUSE MILAN, EASY MILANO, AND THE CITY UNIVERSITY OF NEW YORK. SHE’S AN ENTHUSIAST OF FASHION, CULTURE, AND PHOTOGRAPHY, WHO INCORPORATES HER PASSIONS INTO CREATING UNIQUE EVENTS, EXPERIENCES, AND CONTENT FOR THE TRENDSETTERS OF TODAY.

BOOK A CONSULTATION.


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RICARDO

SPECIALIZATION: CREATIVE DIRECTION, PHOTOGRAPHY, EDITING, AND MODEL COACHING

RICARDO IS A SEASONED PHOTOGRAPHER AND CURRENTLY SERVES AS THE DIRECTOR OF PHOTOGRAPHY OF FYID NYC. WITH OVER 15 YEARS OF EXPERIENCE, HE HAS DONE SHOOTS FOR NUMEROUS HIGH PROFILE CLIENTS SUCH AS ESSENCE MAGAZINE, VICTORIA SECRET MODELS, AND EVEN SPORTS TEAMS SUCH AS THE NEW YORK GIANTS. WITH NUMEROUS YEARS OF EXPERIENCE, RICARDO DECIDED TO TAKE HIS PHOTOGRAPHY TO THE NEXT LEVEL BY STARTING HIS OWN FIRM. HIS FIRM’S MAIN PURPOSE IS MAKING EVERY WOMAN AND MAN FEEL LIKE A MODEL. THROUGH HIS VISION, RICARDO AIMS TO SHAKE UP THE INDUSTRY AND CHANGE THE STANDARD OF WHAT BEAUTY ACTUALLY IS. HIS FIRM HAS BEEN GOING STRONG FOR OVER SEVEN YEARS NOW AND HIS GOAL IS WITHIN REACH.


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DESHON

EDUCATION: BARUCH COLLEGE

MAJOR: CORPORATE COMMUNICATION

SPECIALIZATION: COMMUNICATION

DESHON‘S SPECIALTY RESIDES IN CORPORATE COMMUNICATION. THIS IS AN ADVANCED BRANCH OF COMMUNICATION WITH AN EMPHASIS ON COMMUNICATION IN THE BUSINESS AND PROFESSIONAL WORLD. HIS TALENT IN PUBLIC SPEAKING AND COMMUNICATION FOR BUSINESS AUDIENCES, INTERCULTURAL EFFECTIVENESS, ARGUMENTATION AND DIGITAL COMMUNICATION HAS MADE HIM AN ESTEEMED TALENT ON OUR TEAM. HE HOLDS THE ABILITY TO CAPTURE THE AUDIENCE’S ATTENTION WITH HIS PROVOCATIVE AND ENGAGING RHETORIC.


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NEETA

EDUCATION: PRATT INSTITUTE

MAJOR: DESIGN MANAGEMENT

SPECIALIZATION: GRAPHIC DESIGN AND FASHION EVENTS

AFTER SPENDING TWO YEARS IN THE INTERIOR DESIGN FIELD, NEETA REALIZED HER PASSION WAS IN EVENT INDUSTRY, PIVOTING HER CAREER PATH INTO THAT DIRECTION. SKILLED IN GRAPHIC DESIGN AND SPACE MANAGEMENT, SHE EMPLOYS HER AMAZING SENSE OF COLOR COORDINATION AND MATERIAL SELECTION TO AID HER IN FYID AS AN EVENT CREATIVE SPECIALIZING IN FASHION EVENTS.