nyfw: made in nyc
FEBRUARY 12, 2021
FASHION LOVERS AND WEEKEND SHOPPERS WERE ABLE TO BROWSE AMONG THE CREATIONS MADE IN NYC BY BASED IN NYC BRANDS, HELENA MAGDALENA, NAURAH USA, SHY CORNER, KÜHLER CO, TAFARI WRAPS, VESTIPHOBIA AND KOVASKY BY MINIKA KO, ACCESSORIES BY ADINKRA REPUBLIC, JEWELRY BY KIL-NYC, VINTAGE CLOTHES AND ACCESSORIES BY GRAND STAND FASHION, AS WELL AS LOCAL BUSINESSES SUCH AS JBM JEWELRY, KEVANA WELLNESS, ANDREA PINA AND THE JADED SCENTS JUST TO NAME A FEW.
UTRGV ALUMNA FINDS SUCCESS MIXING HER TWO PASSIONS: MARKETING AND FASHION
FEBRUARY 21, 2020
By Amanda Alaniz
Picture this: Lights. Models on a catwalk. Photographers. Designers. Music. And a college professor, strutting in with a marketing strategy in hand and ready for a fashion show.
Dr. Ngoc Cindy Pham, an alumna of The University of Texas Rio Grande Valley and Houston native, would call all that hustle and bustle just another day in her busy schedule. Pham is a doctoral graduate of the UTRGV Robert C. Vackar College of Business and Entrepreneurship, where she earned a Ph.D. in marketing in 2018. She is now an assistant professor of marketing and international business at Brooklyn College in New York, and is currently working on tenure. Her story is a little offbeat, and certainly swanky, as she has been able to blend her two passions – marketing and fashion – by becoming marketing director for FYID NYC’s Xchange Fashion Festival – a show that is part of New York Fashion Week and …
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THEY SLAY
OCTOBER 16, 2018
By Jamilah Simmons
It’s a funny story how Ngoc Cindy Pham, a professor in the Business Management department of Brooklyn College, and Imani Jones '16 connected.
Pham had just arrived in Brooklyn in late August to start her new job as a professor at Brooklyn College. While she was waiting to move into her apartment, she booked a Clinton Hill bed and breakfast that is managed part-time by Jones, who helped Pham settle in.
The two began talking and Pham learned that Jones had recently graduated from the School of Business, and had founded her own company, FYID NYC. The global creative agency specializes in marketing, events, branding, and content creation. Jones was in the midst of putting together a fashion fusion show for the upcoming …
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Live In Magazine - Arte Di Abitare
January 11, 2019
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Immersive Talks episode 10
January 11, 2020
This episode Palmer chats with Imani Jones, founder of Find Your ID NYC, a creative agency specializing in branding, marketing, and event production. She started the Xchange fashion festival that takes place in New York and Milan every year. It fuses media culture with design, providing a platform for artists to push the boundaries. This year the US show took place at Jump Into the Light featuring 4 designers from across the globe. We posted an episode with one of these designers named Phree on a previous episode. We get into her background, and her take on a conversation about the evolving relationship between fashion, branding, and immersive media. Check out Find Your ID NYC at fyidnyc.com. Come through on April 9th for FYID's next collaborative event!
Big Foote Music + Sound: https://www.bigfoote.com/
Jump Into the Light: https://jumpintothelight.nyc/
PYNK NYC Women’s Showcase @ The VNYL
December 16, 2019
The middle of your week just got a little pinker.
Join us this Wednesday, December 18, for the last PYNK NYC event of the year, hosted at The VYNL on 100 3rd Ave, New York, NY 10003 from 5:00 - 11:00 p.m.
The event will showcase a wide array of top musicians, rappers, poets and DJ’s with one thing in common, they’re some of NYC’s most creative female artists. Guests are invited to dress in their most rosé attire and enjoy drinks in a female-friendly dance-party atmosphere.
Hosted by your local pink-haired, girl-gang duo, Looking Pretty in Color, the event will celebrate female performers as well as showcase artwork from resident creators. PYNK has had hundreds of creative women entertain at past events, and for the last collaboration of 2019, we’re bringing some of the best artists back. While Wednesday night will exhibit a plethora of talented females, a few spotlight performers will include opener @Hunterblairambrose, @__Lilnina, @A.frodite, @Call_me_cocoachanel, and many more.
Photos and additional information are available to the press. Both international and national press are invited to cover the event.
FIND YOUR ID NYC is a global creative agency, founded in 2015 that specializes in brand development and strategy, talent representation, PR, event management, and content curation. The agency has bases in Milan and New York, working with forward-thinking companies to execute an array of brand activations by connecting clients with top, innovative talent.
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If you would like more information about this topic, please email: press@findyouridnyc.com
Swapping the Classroom for a Runway
December 3, 2019
The Murray Koppelman School of Business Professor Ngoc Cindy Pham takes her students off campus and into New York City’s fashion world for real-world lessons in all aspects of business management.
From day one, students understand that class with Business Management Professor Ngoc Cindy Pham is going to be different. She brings doughnuts. It’s a tradition that began when she was teaching in Texas and brought tamales. It’s her way of injecting a warm informality into her classes at the Murray Koppelman School of Business. But she also does something else a bit different for her students: She takes them off campus to learn in the bigger classroom of New York City.
For the past two years, Pham has given her consumer business and international business students assignments relating to New York Fashion Week. To accomplish this, Pham works with Imani Jones ’16, who runs FYID NYC (Find Your ID NYC), a company with close ties to the Gotham fashion world that specializes in marketing, events, branding, and content creation. With Jones’ input, Pham tasks the students to produce shows that are mini versions of those on the famed runways. The assignment encompasses all aspects of a Fashion Week show, including creating a budget, marketing and promotion, production, working with designers, and hiring models. The business management professor also invites designers and fashion show producers to her classes to critique the students’ work. “This fall I am working with students from the Brooklyn College Chapter of the International Business Association to host a music and fashion festival on campus. Designers and artists from New York Fashion Week are appearing pro bono.”
Pham’s assignments reflect well her philosophy about using the city and its bustling activity as inspiration for lesson plans. In addition to the fashion world, she often assigns projects related to real estate. “The housing market here is of great interest to my students,” she says.
For now, Pham continues to work with FYID NYC, and her students are looking to participate in Nike X Jordan events during the February 2020 shows. But she wants everyone, students and their potential employers alike, to know, “FYID NYC is just one of the companies I work with. I seek internships and job opportunities for my students at a variety of companies in New York, in all sectors of marketing.”
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If you would like more information about this topic, please email: imani@fyidnyc.com
PYNK NYC + Purses of Purpose
November 27, 2019
Preparations are underway for the first ever collaboration between Find Your ID NYC (FYID NYC) and the Hey There Beautiful organization to present the Purses with Purpose Charity event in Manhattan hosted by Phoenix and Frida.
The event is scheduled for Wednesday, November 27, 2019, at The VYNL on 100 3rd Ave, New York, NY 10003 from 6:00 - 10:00PM.
This years fundraising event will be hosted by @yesthatsphoenixx and @therealdealnc in a unique partnership with FYID NYC sister company, PYNK NYC. The event will primarily showcase female designers who will use clothing as a tool to display the power of women in todays society. The designers at the event will be: @therealdealnc, @shesogorgeousbk, and @danithreads. The special guest of the night will be the visual artist @everybodylovesjet.
The purpose of PYNK NYC: Purses with Purpose, fundraising event is to give back during the holiday season by providing women in need with feminine products they desperately need to get through the holiday season. The goal of the event is to collect 100 purses filled with women toiletries to be donated to the Hey There Beautiful organization. Women who bring “Purses of Purpose,” or purses filled with feminine products and toiletries will be allowed to entered the event for free. The event has been in partnership with Airbnb Concerts since April 2019.
“PYNK NYC’s mission is to empower women through music, fashion, and art. Providing homeless women in need with purses and feminine products to help provide women with the sanitary tools they need to navigate the tough winters of NYC is a cause FYID NYC is proud to be apart of.”
- Imani Jones, CEO of Find Your ID NYC.
Photos and additional information are available to the press. Both international and national press are invited to cover the event.
FIND YOUR ID NYC is a global creative agency, founded in 2015 that specializes in brand development and strategy, talent representation, PR, event management, and content curation. The agency has bases in Milan and New York, working with forward-thinking companies to execute an array of brand activations by connecting clients with top, innovative talent.
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If you would like more information about this topic, please email: press@findyouridnyc.com
Women’s Showcase @ The VNYL
October 23, 2019
Men don't suck, women are just better. And That's why we've dedicated a night to women driven entertainment! Join us for an evening of women vocalists, poets, dancers, rappers, and DJ's. Because we're girls, we're goddesses - & we f*cking rock. (But men are allowed, too.)
On October 23rd, we will be showcasing the city's top women artists and performers - apply now via www.thexshows.com/apply to be considered. This will be a pink themed dance party - so dress up in your favorite pink outfit and be ready to dance the night away!
Tickets are available online via Eventbrite.
#OnWednesdaysWeWearPynk
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If you would like more information about this event, please email: imani@fyidnyc.com
New York Fashion Week: When tech meets the runway
September 6, 2019
The Spring/Summer 2020 leg of New York Fashion Week (NYFW) kicked off this week, with highly anticipated runway shows using a range of technology to bring a digital experience to the physical catwalk. We take a look at what will happen at this season’s NYFW.
Nearly a decade ago, the late Alexander McQueen’s historic S/S 2010 Plato’s Atlantis show birthed a new age in the union of fashion and technology, when the first-ever runway show was live-streamed from Paris via Nick Knight’s SHOWstudio.com. However, after everyone’s favourite ‘Mother Monster’ Lady Gaga tweeted out the show’s link, just as her new single ‘Bad Romance’ was to debut on the runway – the site crashed, resulting in the stream going down.
However, fashion and tech have moved on from the days of livestream and this year’s Fashion Week is anticipated to take us to newer technological heights.
Tommy Hilfiger’s TommyNow show, in collaboration with actor Zendaya, will return to NYFW after a successful S/S 2019 show in Paris. This year’s show will include a new online virtual reality (VR) commerce experience, where fashion followers can visit a virtual pop-up shop to browse the collection.
Getting straight down to second base, Rihanna’s Savage X Fenty lingerie show will stream on Amazon Prime on September 20 after its physical show on September 10. Streamers will also gain access to an exclusive behind the scenes making of the show.
New York-based designer Telfar will be ditching NYFW to showcase his S/S 2020 collection in Paris later this month. However, the designer, known for his Telfar Tote Bag, won’t be completely ditching his home turf. Instead of a runway show, Telfar NYFW attendees will be presented with a ‘non-linear’ film featuring several industry experts, directors and musicians.
Rag & Bone will lift its three-year hiatus to bring NYFW a runway show featuring robots. Entitled ‘Contrasts & Perspectives’ the New York-based brand describes the show as ‘a fusion of fashion, music and technology.’ Viewers can also watch the show live on Instagram on Friday at 5pm ET.
Rag & Bone’s robot isn’t the only one to take to fashion week. Production company Mélange Productions will debut this year with a runway show incorporating Hanson Robotic’s humanoid robot Sophia. In partnership with 360Fashion Network, the show aims to ‘explore the intersection where diversity meets technology.’ Sophia will join 360Fashion Network founder and CEO Anina Trepte for a speech about the show’s theme – diversity. WWD reported that the “show’s finale section will feature a series of robotic dresses made by fashion designers Clare Tattersall, from the New York-based fashion tech hub ThunderLily, and Beijing-based Azrael Yang”.
During NYFW Autumn/Winter ’19, software company SAP unveiled its Runway App at the Christian Siriano show. And this year, the company will not only unveil its newly enhanced app, but will also showcase tech-enhanced fashions in partnership with Canadian entertainment and theatrical producer Cirque du Soleil and fashion-tech designer Anouk Wipprecht. The tech-enhanced designs capture participant’s interactions with the models and designs, via a tablet, to deliver personalised beverages and fragrances to the individual.
Most Fashion Week disciples know that it doesn’t just take place on the runway. There are a number of off-the-runway Fashion Week events, powered by technology, happening around the Big Apple. 360Fashion Network will be hosting a two-day Robotic Dress Exhibition, from September 8-9, in partnership with KNOTEL. The exhibition will also include workshops, such as wearable tech, sustainability and future technology, and 3D scanning.
Find Your ID NYC (FYID) is also hosting an event entitled, ‘Xchange Fashion Festival – Fashion & Technology.’ The Festival will see FYID partner with Jump Into The Light – A VR cinema, play lab and studio – to bring exhibitors fashion-focused VR reality games, trend knowledge, shopping and photo booth.
So what other tech experiences can we assume will happen at this year’s NYFW? Well, if you’ve had enough of Instagram influencers or the same generic models, this year we could see the wider introduction of the digital model.
Miquela Sousa, best known as Lil Miquela is one of many computer-generated influencers taking over the fashion industry. From attending Prada’s A/W 2018 show in Milan to rocking designs by New York-based designer Proenza Schouler, to featuring in American fashion publication V Magazine, this AI-powered ally may be as real as it gets. Last year, French fashion house Balmain chose to create a ‘virtual army’ of digital models for its 2018 campaign, which included Shudu – the world’s first digital supermodel. Shudu was programmed into the spotlight when Rihanna’s Fenty Beauty brand reposted her ‘wearing’ one of its lipsticks – proving that fashion and beauty can transcend the physical.
So whether it’s live streaming, VR experiences or robotics, NYFW is expected to have it all on the technology front. And with London, Milan and Paris following shortly after, we can only expect more tech to grace the catwalk in the future.
Xchange AW 2020 SOUTH AFRICA FASHION SHOW
September 26, 2019
THE APPLICATION is now open FOR our AW 2020 SOUTH AFRICA FASHION show!
If you are interested in joining the show as a designer, the deadline to apply is October 25th, 2019. Please apply or email ciao@findyouridnyc.com to be considered.
NYFW FASHION + TECHNOLOGY EVENT
September 10, 2019
Preparations are underway for the 3rd annual Xchange Fashion Festival runway show in Manhattan, hosted by FIND YOUR ID NYC (FYID NYC). The event is scheduled for:
Tuesday, September 10, 2019, at Jump Into The Light on 180 Orchard Street from 6:00 - 11:00 PM.
This year’s fashion show will primarily showcase designers who incorporate technology into their fashion designs. In addition to being a unique opportunity for talented international fashion designers, the event will also spotlight the finest in up and coming runway models, live visual artists (@MrJohnWright, @Kentina_Official, and @PhreeArt), and performers such as @IamKsenia, @NyemiahSupreme, @VenusChun and more!
The concept of this innovative event is to create a virtual reality themed runway, enjoyable for all audiences. People will have the opportunity to experience fashion focused virtual reality games, learn about cultural trends through fashion, experience sound in VR and shop the latest designs from local fashion designers. The event will feature beauty giveaways, global music, and a virtual reality Photo-booth. “The creative synergy between fashion and technology has continued to put forth fascinating innovations. Working alongside the creative team at Jump Into the Light, has seamlessly merged unique perspectives to event production. Our platform highlights diversity through fashion, and we are excited to see this year’s designers from the Middle East showcase their art. However, we will be taking this year’s event to the next level. For the first time in New York City we will be, showcasing fashion on a live virtual reality runway.”
Fashion representatives, socialites, buyers, influencers, corporate sponsors and the general public are invited to join this event.
Tickets are available online via eventbrite.com
Photos and additional information are available to the press. Both international and national press are invited to cover the event. FIND YOUR ID NYC is a global creative agency, founded in 2015 that specializes in brand development and strategy, talent representation, PR, event management, and content curation. The agency has bases in Milan and New York, working with forward-thinking companies to execute an array of brand activations by connecting clients with top, innovative talent.
NYFW SS2020
XCHANGE FASHION FESTIVAL STYLING AND PRODUCTION TEAM
Hosts
The OSI
Amalia
Set Design
Mike Okerson
Production Assistants
Spencer S.
Thalia S.
Robbie
Media Coordinator
Photographer
Ran G.
Model Coordinators
Aaron B.
Lead Stylists
Sekani
Aby
Styling Assistant
Lead Make Up Artist
Make Up Artist
Briana Graham
Make Up Artist and Hair Stylist
Dasha Riabova
Hair Stylists
Destinee Barnett
Mechenn Pennoh
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PYNK EVENT
July 24, 2019
Preparations are underway for the next PYNK EVENT at The VYNL in Manhattan, hosted by FIND YOUR ID NYC (FYID NYC).
The fashion show will primarily showcase female designers who incorporate the color pink into their fashion designs. In addition to being a unique opportunity for talented international female fashion designers, the event will also spotlight the finest in up and coming runway models, poets, make up artist and performers.
The concept of this women driven entertainment event is to provide the city’s top female artist and performers with a platform so they can showcase their talents. Even though this is an all women event, it is meant to be enjoyable for all audiences. Attendees will have the opportunity to enjoy an evening of visual art, music, networking, and an even a fashion show hosted by She's So Gorgeous Brooklyn.
Fashion representatives, socialites, buyers, influencers, corporate sponsors and the general public are invited to join this event.
Tickets are available online via eventbrite.com
Photos and additional information are available to the press. Both international and national press are invited to cover the event.
FIND YOUR ID NYC is a global creative agency, founded in 2015 that specializes in brand development and strategy, talent representation, PR, event management, and content curation. The agency has bases in Milan and New York, working with forward-thinking companies to execute an array of brand activations by connecting clients with top, innovative talent.
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If you would like more information about this topic, please email: imani@fyidnyc.com