Artist L Joevon Premieres "Candy Red" Music Video at 40/40 Club
Author/Artist L Joevon of SITC Releases First Visual of Acclaimed Novel on all Media Platforms
New York, NY: On March 18, music artist L Joevon featuring vocalist Jon Black published a visual to the new single “Candy Red” on iTunes, Spotify, and Tidal with a solid promotional event curated by FYID NYC INC. at the 40/40 club. “Candy Red” is the first part of a series of videos that is the musical storyline to the L Joevon’s Seed in the Concrete book. Many guests showed their support at the 40/40 club event including host, Love & Hip Hop celebrity Brittany Taylor and many local artists. The event has increased L Joevon’s local fan base and brought awareness to his street outreach programs, teaching the youth to change their perception in order to change their realities.
Reflecting on the turnout, L Joevon stated “Being an entrepreneur has its ups and downs, but I remain focused on my persevering message. I was pleased to see FYID [NYC] grow my brand [SITC] into a staple of New York’s culture.” A part of the “culture” indeed, there was representation from a composite of various burroughs reflecting the diversity of New York. Artists, bloggers, designers all showed support as they watched the new visuals in tandem with SITC documentary making the night a hit in Jay-Z’s iconic venue.
SITC (Seeds In The Concrete ) is a Brooklyn based company founded by L Joevon to promote his cause enriching the inner city youth by encouraging entrepreneurship, writing, and leadership within the community. From teaching the fundamentals of storytelling to demonstrating the value of being a self-starter in stifling environments, this published author delivers his story amongst the obstacles that plague many contemporaries. This masked hero is often misunderstood due to his passion for his art, but is well received in communities that have shared the warmth of sharing light to grow seeds within the urban concrete.
These seeds have flourished even into the music scene with plans for more artistic mediums. “Candy Red” directed by Complex Magazine’s Mario de Armas paints a crimson picture of the struggle to maintain love and individuality. With welcoming R&B vocals of Jon Black and L Joevon personality, the cinematic visuals portrayed the story of Lance & Ayana as part of the first of a series of music videos to accompany the novel.. L Joevon intends to branch into more film and music direction to reach an even wider audience for his cause. Please check out the single and music video, now available online.